XChange MSP - Thursday 2nd October


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Breakfast & Registration Open

Pick up your conference badge at registration, and head for a light breakfast, a drink. You can pop back to the Registration area any time you have questions that you need answered or feedback that you would like to share. The XChange Events team is there to help you!

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CRN Opening Remarks

During this session, participants will gain an understanding of how to derive the most benefit from XChange to optimise their return on investment. Come get energised for the days ahead. We will also share insight into the content that should not be missed while giving attendees the opportunity to converse with peers who can offer valuable perspective on good practice.

Speaker
Vice President of Audience
The Channel Company
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CRN Research: Growth and Gamble: The MSP Balancing Act

In this session, Beth will share some new data from The Channel Company research highlighting the growth opportunities for MSPs, which remain the sought-after solution provider business model in the IT channel. We’ll also review the top obstacles many MSPs are experiencing and what those that are growing faster and are more profitable than their peers are doing to differentiate.

Speaker
Director of Research and Sr. Consultant
The Channel Company
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Cybersecurity Made Easy

Capitalise on the $109 billion SMB cybersecurity market opportunity. Discover how to simplify your security stack, secure uncapped profits, and gain a competitive edge by protecting the small and medium-sized businesses that others ignore

Speaker
CEO
Coro

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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback

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Networking Break, Booth Area Open and Refreshments

Revitalise and expand your network while enjoying refreshments, check out the booth area, and don’t forget to thank Node4, our coffee sponsor, for keeping us energised throughout the day.


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Behind the Curtain: How Top MSPs Use Metrics and Processes to Grow and Charge £100+ per Seat

In this session we will take a brief look at how simple it can for MSPs to start running more profitably and efficiently. We won't just talk about it we will use real world examples of MSPs who have aggressively grown their MSP business and in some cases completely turned their MSP businesses around. To not only become more profitable but also start packaging and pricing their services correctly allowing them to charge north of £100 per seat and in some examples that we will discuss north of £200 a seat.

Speakers
Editor
CRN UK
CEO
Cobalt Business IT and Comms
Commercial Director
Roma ICT diensten
Group Managing Director
Tomlinson Solutions

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How partners can overcome complex threats with unified XDR security

Whether it’s defending your network or making sure you don’t miss a meal, WatchGuard’s got you covered. In this short session, get a quick intro to how they protect what matters most—then join them as our official lunch sponsor. 

Speaker
Sales Director UK & Ireland
WatchGuard Technologies

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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback

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Networking Lunch

Enjoy lunch while connecting with peers and partners. Use this time to continue conversations, share insights, and grow your network. Thanks to WatchGuard Technologies for sponsoring today’s lunch and for their commitment to simplifying cybersecurity with unified, easy-to-manage solutions.


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Be Different! Detection & Response is not the Full Story

In this talk Oli will be taking us through a example that shows that the focus on detection and response in the security space is critical but recent threat actor tactics mean that remediation is where MSP's add the most value and can really differentiate. There is an opportunity for MSP's to elevate their service offerings, and become indispensable to their clients with the latest technology advancements. We'll uncover some of the latest threats to target businesses of all sizes and how to deliver superior protection and remediation advice against these threats, increase monthly recurring revenue (MRR), and solidify your position as a trusted advisor.

Speaker
CEO & Co-Founder
Defense.com

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Fireside chat: Positioning Your MSP for Growth: Lessons from the Front Line

This fireside chat explores the realities of positioning an MSP for growth through acquisitions. The discussion will cover how to plan and execute M&A, manage risk, and ensure smooth cultural and customer integration. Attendees will hear insights on strategies for rebranding and restructuring, the impact of acquisitions on organic growth, and lessons learned from the most impactful buyouts—along with practical advice for MSPs considering acquisition or preparing to be acquired

Speakers
CEO
Flotek
Reporter
CRN UK
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The Intelligence Revolution: AI, Agents and the rise of the Managed Intelligence Provider

We’ve reached the Agentic Inflection Point—a shift from static AI tools to autonomous, goal-driven agents capable of reasoning and collaboration. This talk explores how these agents, combined with human expertise, are creating a new category: the Managed Intelligence Provider (MIP). MIPs deliver intelligence as a service, orchestrating AI, data, and security to help businesses thrive in an era of complexity. Attendees will learn why managing intelligence—not just deploying AI—is the key to competitive advantage and how to prepare for a future where agents transform operations, decision-making, and value creation.

Speaker
SVP Marketplace and Channel Expansion, EMEA
Pax8

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Networking Break, Booth Area Open and Refreshments

Revitalise and expand your network while enjoying refreshments, check out the booth area, and don’t forget to thank Node4, our coffee sponsor, for keeping us energised throughout the day.


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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

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Panel Discussion: AI at the Crossroads: Securing and Scaling in the Age of Intelligent Threats and Opportunities

As employees experiment with generative and agentic AI chatbots, the risk of sensitive data slipping outside the business has never been higher. This session brings security leaders together for an experience exchange on containing AI-driven shadow IT. Expect practical tips on spotting and managing data leakage, building workable guardrails, and balancing innovation with protection, while giving staff safe, effective ways to use AI.

Speakers
Editor
CRN UK
VP of Security Engineering and AI Strategy
Aryaka
Chief Experience Officer
Truly SMB
Business CTO Computacenter (Security)
Computacenter
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Mental Toughness: The one thing that changes everything with Penny Mallory

The pressure is on, change is relentless, and expectations keep rising — but how do you keep your people performing today and sustainably into the future? Join Penny Mallory, rally champion, adventurer, and Mental Toughness expert, as she reveals the secret to thriving under pressure. Drawing on her incredible life story — from runaway homeless teenager to World Rally Car driver, marathon runner, mountaineer, boxer, and Atlantic rower — Penny shows how Mental Toughness can transform performance, resilience, and wellbeing.

Speaker
Former World Rally Car Driver
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XCellence Awards Ceremony

As the conference draws to a close, join us for the XCellence Awards, recognizing exceptional achievements across key areas: XCellence in Keynote Presentation, XCellence in Boardroom Execution, and Best Boardroom Group. This session highlights the those who have demonstrated outstanding performances throughout XChange MSP. Attendees are encouraged to remain for this celebratory conclusion.



Speakers
Chairman
Aabyss
Marketing Director
CloudClevr
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Closing Remarks

Wrap up the day’s sessions with key insights and reflections from the conference.

Speaker
Editor
CRN UK