XChange MSP - Thursday 1st October
Pick up your conference badge at registration, and head for a light breakfast, a drink. You can pop back to the Registration area any time you have questions that you need answered or feedback that you would like to share. The XChange Events team is there to help you!
During this session, participants will gain an understanding of how to derive the most benefit from XChange to optimise their return on investment. Come get energised for the days ahead. We will also share insight into the content that should not be missed while giving attendees the opportunity to converse with peers who can offer valuable perspective on good practice.
The MSP model is being reshaped by AI, cybersecurity, hybrid cloud and rising customer expectations. New Channel Company global and EMEA research reveals where MSPs are investing, how growth strategies are changing, and why scalable, repeatable services matter more than ever. Discover what leading providers are doing now to remain relevant, differentiated and profitable.
Step straight into the conversations shaping the MSP market today. Through live polling and peer discussion, you'll uncover the trends, challenges and opportunities that matter most to managed service providers.
From AI and cybersecurity to talent, profitability and customer demand, you'll see where your peers are focusing for growth and how their priorities compare to yours. Designed to spark meaningful discussion from the outset, this session will help you build valuable connections, identify common priorities and set the tone for the conversations that follow throughout XChange MSP.
AI tools have the power to transform organizational productivity while exponentially increasing risk. Join this session to uncover how workplace AI tools can expose sensitive data, bypass controls, and introduce new attack surfaces. We’ll also explore what you can do to mitigate these risks effectively without impeding innovation.

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback
Revitalise and expand your network while enjoying refreshments, check out the booth area, and don’t forget to get your XChange Passports stamped!
AI isn't just changing how MSPs work; it's redefining what customers will expect. As automation gives way to predictive intelligence, the industry's competitive advantage will shift from resolving issues to preventing them altogether. This session shares a perspective on the future of managed services and the strategic shifts every MSP should be making today to thrive in an AI-driven world

Microsoft 365 risks reach beyond the inbox, from convincing phishing and user mistakes to exposed file permissions and data loss. This session shows how MSPs can address these challenges with Hornetsecurity’s email security, Security Awareness Service, 365 Permission Manager and 365 Total Backup, brought together through 365 Total Protection and one central Control Panel. See how a connected portfolio can help MSPs deliver more consistent protection across customer tenants.

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback
Enjoy lunch while connecting with peers and partners. Use this time to continue conversations, share insights, and grow your network.
What happens when curiosity meets cutting-edge tech? In this energising post-lunch keynote, Jason blends real-world experimentation, personal passion, and big-picture thinking to explore what the next decade of AI could look like. Expect bold ideas, unexpected stories, and a fresh perspective on how AI is already shaping the way we live, work, and innovate, whether we realise it or not.
Explore how pioneering MSPs are turning AI innovation into competitive advantage. In this panel, industry leaders share how they've built agentic intelligence into their business models—unlocking automation, predictive insights, and smarter client outcomes—while showcasing how Pax8's new Managed Intelligence Playbook equips every partner to thrive in this transformative era.

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.
Revitalise and expand your network while enjoying refreshments, check out the booth area, don’t forget to give in your XChange Passport to our registration desk in this break for a chance to win a prize!!
Join us for a panel exploring the technology and services that UK SMBs are prioritising in 2026. We’ll cover emerging trends, buying patterns, renewal cycles, the evolving threat landscape, and margin considerations, giving IT channel partners practical insight to inform planning, strategy, and growth.
As the conference draws to a close, join us for the XCellence Awards, recognizing exceptional achievements across key areas: XCellence in Keynote Presentation, XCellence in Boardroom Execution, and Best Boardroom Group. This session highlights the those who have demonstrated outstanding performances throughout XChange MSP. Attendees are encouraged to remain for this celebratory conclusion.
Wrap up the day’s sessions with key insights and reflections from the conference.