XChange MSP - Tuesday 2nd October
Pick up your conference badge at registration, and head for a light breakfast, a drink. You can pop back to the Registration area any time you have questions that you need answered or feedback that you would like to share. The XChange Events team is there to help you!
During this session, participants will gain an understanding of how to derive the most benefit from XChange to optimise their return on investment. Come get energised for the days ahead. We will also share insight into the content that should not be missed while giving attendees the opportunity to converse with peers who can offer valuable perspective on good practice.
Coro shares insights into the next wave of cybersecurity, focusing on proactive protection and smarter solutions for modern enterprises.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback
Revitalize and expand your network while enjoying refreshments and check out the booth area
Kaseya presents cutting-edge solutions in IT management, focusing on automation, scalability, and security to drive business success.

Whether it’s defending your network or making sure you don’t miss a meal, WatchGuard’s got you covered. In this short session, get a quick intro to how they protect what matters most—then join them as our official lunch sponsor.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback
Revitalize and expand your network while enjoying lunch
Defense.com reveals the latest advancements in cybersecurity, equipping businesses with proactive solutions to stay ahead of threats.

What separates MSPs that scale successfully from those that stall? In this fireside chat, Flotek CEO Jay Ball shares lessons learned from actively growing an MSP through acquisition. Drawing from real-world experience, he’ll cover what makes a business attractive to buyers and investors, how to build a culture that supports scale, and the operational foundations that matter most. Whether you're looking to grow organically or through M&A, this session offers clear, practical guidance to help you position your MSP for long-term success.
Join Pax8 as they unveil the latest cloud innovations designed to drive efficiency, collaboration, and growth for businesses worldwide.

Revitalize and expand your network while enjoying refreshments
XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.
As AI continues to reshape the technology landscape, SMBs are increasingly turning to their trusted IT providers for guidance on how to adopt and benefit from it.
This session will explore how MSPs can position themselves at the centre of this transformation - helping SMBs navigate, implement, and extract real value from AI tools.
Vicky and Steve Brooks from Truly SMB will share insights into the evolving needs of small and mid-sized businesses, the key barriers they face when it comes to AI adoption, and how MSPs can package and deliver AI solutions in a way that is practical, profitable, and scalable.
Expect a discussion rich in real-world use cases, go-to-market strategies, and ideas for building trusted advisory relationships with SMB clients through AI.
People are under more pressure than ever before, creating a feeling of overwhelm. Penny reveals how you can manage the pressure by developing a sense of control of your life and your emotions. The heavy work loads people are managing are creating stress. Penny shows how you can manage stress by developing confidence in your ability to get the job done. The insane speed of change is making people feel out of control.
Penny talks about how you can manage your emotions when things are moving fast. Deadlines are so tight that people are losing focus and energy.
Penny explains how you can maintain enthusiasm and commitment when you’re up against it. People are required to deliver more, but with less resources.
Penny shows how you can view these challenges as exciting opportunities, rather than threats.
Penny defied the odds by achieving her childhood ambition of becoming a Champion Rally Driver. She surpassed that dream by becoming the first woman to compete in a World Rally Car for Ford in the prestigious World Rally Championship. Remarkably, she remains the only woman to accomplish this.
Her journey is even more remarkable given her tumultuous past as a teenage runaway, enduring 3 years of homelessness in London.
Penny attributes her success to her Mental Toughness.