EMPOWERING CHANNEL PARTNERS TO CONNECT, COLLABORATE AND ACCELERATE


22 - 23 June 2026 | The Hague, The Netherlands


XChange EMEA 2026 brings together Europe’s most ambitious channel partners and vendors for two days of strategy, insight and meaningful connection. Hosted at the World Forum in The Hague, this exclusive conference is where channel leaders come to shape what’s next for the partner landscape.


This year’s event will dig into the forces transforming the channel, from AI and automation to customer success, cybersecurity and sustainable growth. Expect fresh perspectives from leading analysts and technology executives, candid peer discussions across boardrooms, panels and coffee breaks, and practical sessions designed to help you translate market change into commercial advantage.


XChange EMEA is purpose-built for decision-makers: CEOs, managing directors, sales and marketing leaders and technical strategists across the partner ecosystem. It provides an opportunity to connect directly with top vendors and distributors, benchmark your business against peers, and return with ideas you can act on immediately.


Join us in The Hague, 22–23 June 2026, for two days of collaboration, relationship building and momentum.


#xchange


APPLY NOW

Why attend?

Unmatched Connections

Forge long-term, strategic business relationships

Empowering Content

Best-in-class thought leadership for achieving goals

Market Intelligence

Channel trends & predictions directly from the experts

Proven Results

Connections & content to drive growth and profitability

"Attending XChange EMEA for the first time was absolutely inspiring. The event was excellently well-thought-out and organised, facilitating better interaction with vendors and manufacturers. For me, the boardrooms were particularly impressive, as they provided an opportunity to converse with professionals from similar fields and exchange insights."

- Marketing Manager, Net Complex Poland

Who should attend?


XChange EMEA 2024 welcomes senior MSP / VAR / Systems house / solution provider attendees.

  • Chief Executive Officer
  • Chief Technology Officer
  • Chief Information Officer
  • Chief Finance Officer
  • Chief Marketing Officer
  • Vice President
  • Managing Director
  • Director / Head of Vendor Alliances
  • Strategy Director
  • Operations Director
  • Marketing Director
  • Head of Marketing
  • Sales Director
  • Head of Sales

Check out our XChange EMEA 2025 highlights:

CONTACT US

Attendee Enquiries
Oliver Brunetti
Head of Audience Development
obrunetti@thechannelcompany.com
020 3834 0573
Marketing Enquiries
Josh Whittingham
Senior Marketing Manager
jwhittingham@thechannelcompany.com
Logistic queries:
Zoe Vincent
Senior Event Manager
zvincent@thechannelcompany.com
Speaking queries
Afari Dioum
Program Manager
adioum@thechannelcompany.com

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