XChange EMEA Agenda - Monday 22 June


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Registration & Exhibition Stands

Pick up your conference badge and personalised itinerary at registration, then pop back any time you have questions that you need answered or feedback that you would like to share. The XChange Events team is there to help you! Don't forget to have a chat with our vendors at the exhibition stands.

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Networking Lunch

Revitalize and expand your network while enjoying lunch

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Opening Remarks

During this session, participants will gain an understanding of how to derive the most benefit from XChange to optimise their return on investment. Come get energised for the days ahead. 

Speaker
EMEA Editorial Director
CRN
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CRN Research Session

This session presents key findings from recent global research, including the Channel Census, AI Study, and an analysis of U.S. tariffs' impact on the IT channel. Despite geopolitical uncertainty, economic optimism remains strong among partners. The session explores three major trends: the growing maturity of recurring revenue models as a driver of profitability, continued investment in emerging technologies such as cybersecurity and advanced networking, and the accelerating adoption of AI. Backed by data from thousands of channel professionals, this session highlights where opportunities are emerging and how solution providers can align their strategies for future growth.

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Keynote with Threatlocker

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Vendor Insights: The Channel AI Reality Check

What’s actually working with AI inside partner businesses — and what isn’t. Practical takeaways on where partners are focusing next.


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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

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Networking Break & Exhibition Stands

Enjoy refreshments, continue networking, and visit the exhibition stands. Remember to collect your XChange passport stamps.

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Keynote: AI in Action – The Channel’s Next Chapter with Pax8

Artificial intelligence and automation are no longer future concepts — they are reshaping how vendors, MSPs, and distributors operate today. This opening keynote sets the stage for the conference, exploring how AI is driving efficiency, innovation, and value creation across the European channel. From automated service delivery to predictive insights and customer engagement, delegates will gain a panoramic view of where the channel stands — and where it must go next.

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Panel Discussion: Cybersecurity and Sovereignty What European Customers Expect Today

Across Europe, cybersecurity conversations are shifting. Customers are no longer satisfied with assurances about protection alone  they want to understand who controls their data, who can access it, and how exposed they are to jurisdictional and dependency risk. For MSPs, this is fast becoming a trust issue that directly influences buying decisions, long‑term relationships, and service scope. In this session, leading European MSPs share how cybersecurity and sovereignty are playing out in real customer conversations today. Drawing on practical experience, they’ll explore how peers are reframing discussions around data control, identity, and resilience in a way that builds confidence rather than fear, and how these questions are prompting changes in security design, governance, and managed service offerings. Attendees will leave with sharper language for customer discussions, clearer signals on what customers now expect, and a better sense of how to turn sovereignty concerns into credible, higher‑value security and trust‑led services.

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Closing Remarks

Wrap up the day's sessions with key insights and a look ahead to tomorrow’s agenda.

Speaker
EMEA Editorial Director
CRN
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Check in & Leisure Time

Revitalise and expand your network, get settled and see you later for the networking dinner!

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Networking Dinner & Drinks

Join fellow attendees at our drinks reception followed by a delicious dinner, offering an informal setting to connect, share insights, and continue conversations from the day’s sessions.

XChange EMEA Agenda - Tuesday 23 June

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Breakfast & Check Out

Enjoy the inclusive breakfast and prepare for another day of engaging discussions and presentations. As we kick off the final day, don't forget to check out of your hotel room.

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CRN Welcome Remarks: Day 2

An overview of the Day 2 agenda and what attendees can expect from the sessions ahead.

Speaker
EMEA Editorial Director
CRN
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Keynote with ConnectWise

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Vendor Insights: Staying Relevant as Routes to Market Shift

This session outlines how partners can protect margin and stay essential as customer buying journeys change. What to prioritise over the next 12 months.

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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

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Networking Break & Exhibition Stands

Enjoy refreshments, continue networking, and visit the exhibition stands. Remember to collect your XChange passport stamps.

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Panel Discussions: Geopolitical Disruption and the New Risk Reality for Partners operating in Europe

Geopolitical disruption is no longer a distant backdrop for European partners — it’s actively reshaping how they operate, deliver services, and manage customer risk. Escalating conflict, regional instability, and cross‑border uncertainty are forcing partners to rethink long‑held assumptions around availability, resilience, supplier dependency, and where exposure really sits.

In this panel, European partners share how they are reassessing operations across borders, managing risk across multiple jurisdictions, and adapting service delivery in response to an increasingly unstable global environment.

The discussion will explore what has changed in real terms, from expansion plans and supplier relationships to customer commitments and contingency planning  and how partners are responding without overreacting or adding unnecessary complexity. Attendees will leave with a clearer picture of how peers are navigating disruption today, what customers are now asking about risk and continuity, and how to make smarter, more resilient decisions in a volatile geopolitical landscape.

Speaker
Reporter
CRN
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Vendor Insights: Profitability in a Tight Economy

This session will focus on how channel businesses can balance rising operational cost pressures, competitive pricing, and still drive long-term growth and value.

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Networking Lunch & Exhibition Stands

An opportunity to enjoy a delicious meal; network over lunch and visit the exhibition stands. Don’t forget to stop by sponsors and get your XChange passport stamped.

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Fireside Chat: Adapting to Change – M&A, Market Shifts, and the Road Ahead”

Mergers, acquisitions, and succession planning continue to reshape the channel landscape. But success isn’t just about scale — it’s about focus, timing, and execution. This session examines what drives deal activity, how leaders are planning for succession, and how technology and automation are influencing growth decisions. Expect candid perspectives from channel executives navigating these changes first-hand.

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Vendor Insights: Turning Services into Predictable Growth

In this session we will be exploring  what “recurring” really means in 2026, and how partners are packaging value customers keep.

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Boardroom Appointments

XChange attendees are assigned into peer groups of 8-11 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

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Networking Break & Exhibition Stands

Enjoy refreshments, continue networking, and visit the exhibition stands. Remember to collect your XChange passport stamps.

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From Guantánamo to Inner Freedom: Resilience and Strength in Extreme Circumstances

Prepare to be inspired by a keynote that will ignite your passion and energise your mindset. This session is all about big ideas, bold visions, and transformative thinking. You’ll walk away with fresh motivation, actionable insights, and a renewed sense of purpose to drive your success and innovation forward.

Speaker
Author, Speaker & Connector
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XCellence Awards

As the conference draws to a close, join us for the XCellence Awards, recognising exceptional achievements across the event. This session is a chance to celebrate those who have demonstrated outstanding performances throughout XChange EMEA.

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Closing Remarks

Wrap up XChange EMEA with final thoughts from the CRN team. We'll recap key takeaways, thank our sponsors and attendees, and send you off with actionable insights and new connections to drive your business forward.

Speaker
EMEA Editorial Director
CRN