Pick up your conference badge and personalised itinerary at registration, then have a chat with our vendors at the exhibition stands.

Revitalize and expand your network while enjoying lunch

During this session, participants will gain an understanding of how to derive the most benefit from XChange to optimise their return on investment. Come get energised for the days ahead. We will also share insight into the content that should not be missed while giving attendees the opportunity to converse with peers who can offer valuable perspective on good practice.

This session presents key findings from recent global research, including the Channel Census, AI Study, and an analysis of U.S. tariffs' impact on the IT channel. Despite geopolitical uncertainty, economic optimism remains strong among partners. The session explores three major trends: the growing maturity of recurring revenue models as a driver of profitability, continued investment in emerging technologies such as cybersecurity and advanced networking, and the accelerating adoption of AI. Backed by data from thousands of channel professionals, this session highlights where opportunities are emerging and how solution providers can align their strategies for future growth.

Artificial intelligence and automation are no longer future concepts — they are reshaping how vendors, MSPs, and distributors operate today. This opening keynote sets the stage for the conference, exploring how AI is driving efficiency, innovation, and value creation across the European channel. From automated service delivery to predictive insights and customer engagement, delegates will gain a panoramic view of where the channel stands — and where it must go next.

Revitalize and expand your network while enjoying refreshments

This session will focus on how different generations approach work, technology, career progression, and how the channel needs to adapt.

Wrap up the day's sessions with key insights and a look ahead to tomorrow’s agenda.

Revitalize and expand your network, get settled and see you later for the networking dinner!

In your own time, enjoy the inclusive breakfast and prepare for another day of engaging discussions and presentations.

During this session, participants will gain insight into the Day 2 content that should not be missed!

The rules of marketing have changed — and so have customer expectations. This keynote delves into how vendors, MSPs, and distributors can build stronger brands, elevate partner engagement, and leverage data-driven insights for smarter go-to-market execution. Expect discussion on how storytelling, digital platforms, and authenticity are reshaping B2B marketing across EMEA — and how channel leaders can align marketing and sales for measurable growth.

This session will focus on how channel businesses can balance rising operational cost pressures, competitive pricing, and still drive long-term growth and value.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

Revitalize and expand your network while enjoying lunch.

Mergers, acquisitions, and succession planning continue to reshape the channel landscape. But success isn’t just about scale — it’s about focus, timing, and execution. This session examines what drives deal activity, how leaders are planning for succession, and how technology and automation are influencing growth decisions. Expect candid perspectives from channel executives navigating these changes first-hand.

XChange attendees are assigned into peer groups of 8-10 based on business focus and technology interests. Vendors meet with the boardroom groups for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

Revitalize and expand your network while enjoying refreshments

Wrap up the day's sessions with key insights and a look back over the 2 days.